It is possible that many private players

It is possible that many private players selleck chem would be more responsible for implementation of health programs. These would include capacity building of physicians and allied health workers, programs on preventive healthcare, and taking quality healthcare to the grassroot levels. Pharmaceutical physicians would be expected to forge such partnerships and work toward making it successful. Pharmaceutical physicians would often lead these programs and be responsible for its success. Drug development In the light of the limited drugs in the pipeline, medical advisors will have to play an important role in finding innovative and new drug delivery systems (NDDS) for the existing products and in developing a possible rationale for fixed-dose combinations (FDCs).

This will need very close working with the industrial development as well as the regulatory department, to work in line with the regulations as well as to hasten the process of development. Competencies of pharmaceutical physicians To embrace a challenging future, pharmaceutical physicians would have to develop a robust knowledge base and skills [Table 1]. Table 1 Competencies of a pharmaceutical physician CONCLUSION To summarize, pharmaceutical physicians have a long legacy in India. Going ahead, a medical advisor / pharmaceutical physician will be expected to play a much more prominent role in healthcare. Even as he is doing this, the pharmaceutical physician must not forget that their primary interest is the welfare of the patients. At the same time, he must also endeavor to align the company’s interest to the patient’s interest, that is, keep the patients at the center of all activities.

To face a challenging, but interesting future, pharmaceutical physicians will have to strengthen their existing skills in pharmaceutical medicine and at the same time build new skills in healthcare management. This will help them to be in roles of leadership rather than in support functions. There is a need for a joint effort to develop these skills. In last few years, the pharmaceutical industry in India has undergone significant changes. With this change, the competitive environment and evolving medical science, medical advisor’s role is becoming critical. The role of medical advisor is evolving continuously and is further Cilengitide likely to evolve in areas like health economics, public private partnerships, and strategic planning.

ACKNOWLEDGMENT The authors of this article wish to thank Dr. Amit Khare for his support in the literature review. Footnotes Source of Support: Nil Conflict of Interest: Dr. Anant SAHA HDAC Patil and Dr. Viraj Rajadhyaksha are full time employees of Sanofi, Mumbai, India. All the opinions in this article are entirely those of the authors and not necessarily of Sanofi.
The study design involved a repeated intervention versus control design. Two community pharmacies in a rural area of Coimbatore district in the state of Tamil Nadu were selected for the study.

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